Moreover, the app was designed to make the lives of the BMW owners easier through its UX/UI design – for example, it helped recognise the controls lighting up on the control panel, as we all know that some of them appear so infrequently we may not know them by heart. The app also cares for the user in case of a road emergency – such as a flat tire or a crash – by showing simple, step by step instructions.
In addition to that, the app gave BMW a well-developed after sales option, through which it was able to suit their offer exactly to the cars the owner has in the virtual garage.
HOURS OF CODING
LITERS OF DRINKED COFFEE
BMW noticed a significant improvement within the users of the app: fewer missed inspections, timely maintenance and appointments made specifically to target certain issues – once the driver was able to recognise the control that lit up, they could be scheduled for the appropriate amount of time for service.
Additionally, sales of car paraphernalia went up – BMW owners were more willing to buy products when they received a tailored offer best suited to the car – or cars – they own.
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